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MISSION

To create awesome experiences for our internal & external customers and amazing value for our shareholders.

PURPOSE

Building communities around the joy of food.

VISION

To be the fastest growing & most trusted food operator in the world.

MISSION

To create awesome experiences for our internal & external customers and amazing value for our shareholders.

PURPOSE

Building communities around the joy of food.

VISION

To be the fastest growing & most trusted food operator in the world.

MISSION

To create awesome experiences for our internal & external customers and amazing value for our shareholders.

The Number ONE Platform for Iconic Restaurant Brands in MENA

Americana Restaurants is the largest restaurant operator in the MENA region and Kazakhstan in terms of number of restaurants in its countries of operations. Americana Restaurants operates iconic global brands such as KFC, Pizza Hut, Hardee’s, Krispy Kreme, TGI Fridays, and recently added Peet’s Coffee, along with proprietary brands such as Wimpy and Chicken Tikka across the MENA region and Kazakhstan for over fifty years.

ICONIC BRANDS

0*

ICONIC BRANDS

Diversified and relevant portfolio.
*Doesn’t include Grand Café and Fish Market

COUNTRIES

0

COUNTRIES

Present in major countries in MENA region and Kazakhstan.

Restaurants

0*

Restaurants

Serving consistent quality and experience.
*As of 31 March 2025

EMPLOYEES

0+

EMPLOYEES

Performance and values driven.


The strength of Americana Restaurants is in the diversity of its portfolio which covers some of the most popular food categories including QSR, casual dining, indulgence, and coffee. Americana leverages the worldwide appeal and recall of its iconic brands, sustained focus on customer satisfaction, implementation of digital measures to increase efficiency in operations and enhance the customer experience. It replicates, improves and adapts to local tastes the tried-and-tested dining solutions from some of the world’s most popular brands with multi-decade global brand equity and high embedded customer trust, appeal and preference.

Our vision-mission-purpose resonates equally with team members in our restaurants, as well as our shareholders. Our focus on team members and customers is central to our success.

OUR BRANDS

Partnerships transcending borders and cultures

Americana Restaurants has been able to consistently serve as a trusted and preferred partner for franchisors through its unique strengths as a multi-brand and multi-region operator. Americana’s passion for innovation, customer centricity and operations excellence are the key pillars of its attractiveness distinguishing it as an operator of choice for international brands entering MENA.

Costa Coffee

Costa Coffee

Americana Restaurants is Costa Coffee’s exclusive franchise partner in 3 markets, serving coffee that is loved for its naturally sweet, smooth and distinct flavor…

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  • 0 restaurants
  • 0 markets
Baskin Robbins

Baskin Robbins

Americana Restaurants is Baskin Robbins’ exclusive franchise partner in 2 markets, known for its unique 31 flavors concept – one for each day of the month.

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  • 0 restaurants
  • 0 markets
Chicken Tikka

Chicken Tikka

Chicken Tikka is Americana Group’s first and largest home-grown casual dining brand. First launched in Cairo five decades ago, the brand delighted customers with our famous oriental grilled chicken and differentiated dining experience.

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  • 0 restaurants
  • 0 markets
Krispy Creame

Krispy Creame

In 2006, Americana acquired the franchise rights for Krispy Kreme in the MENA region and introduced the famous hot original glazed doughnut and variety of other indulging, assorted flavours.

Know More
  • 0 restaurants
  • 0 markets
Pizza Hut

Pizza Hut

Americana’s first Pizza Hut restaurant opened in 1979 in the UAE, and since then it has steadily expanded into various regions including Egypt, Jordan, Bahrain, Saudi Arabia, Iraq, and Oman…

Know More
  • 0 restaurants
  • 0 markets
KFC

KFC

Among one of the first international chains that entered into the MENA QSR industry in 1973, Americana’s KFC restaurants are associated with its vibrant, contemporary restaurant designs and signature menu items.

Know More
  • 0 restaurants
  • 0 markets
Hardee's

Hardee's

We have a long standing relationship with Hardee’s brand and its parent company CKE Restaurants Holdings, Inc. (“CKE”) spanning forty years…

Know More
  • 0 restaurants
  • 0 markets
TGI Fridays

TGI Fridays

Americana Restaurants is TGI Fridays’ exclusive franchise partner in 6 markets, bringing that “In Here, It’s Always Friday™” feeling to families and friends together every day of the week…

Know More
  • 0 restaurants
  • 0 markets
Wimpy

Wimpy

An approachable and quirky experience for the youth (and the young-at-heart), the Americana Restaurants-owned Wimpy brand in its countries of operation has been revived as a trendy burger chain.

Know More
  • 0 restaurants
  • 0 markets
Peet's Coffee

Peet's Coffee

Americana Restaurants is the exclusive franchise partner for Peet’s Coffee in the GCC, set to provide a premium coffee experience to coffee lovers and tap into the region’s booming coffee market. Peet’s is one of the leading coffee brands in the U.S., responsible for introducing premium coffee to North America in 1966, with more than 370 coffee bar locations across the U.S. and China.

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  • 0 restaurants
  • 0 markets
Costa Coffee

Costa Coffee

Americana Restaurants is Costa Coffee’s exclusive franchise partner in 3 markets, serving coffee that is loved for its naturally sweet, smooth and distinct flavor…

Know More
  • 0 restaurants
  • 0 markets
Baskin Robbins

Baskin Robbins

Americana Restaurants is Baskin Robbins’ exclusive franchise partner in 2 markets, known for its unique 31 flavors concept – one for each day of the month.

Know More
  • 0 restaurants
  • 0 markets
Chicken Tikka

Chicken Tikka

Chicken Tikka is Americana Group’s first and largest home-grown casual dining brand. First launched in Cairo five decades ago, the brand delighted customers with our famous oriental grilled chicken and differentiated dining experience.

Know More
  • 0 restaurants
  • 0 markets
Krispy Creame

Krispy Creame

In 2006, Americana acquired the franchise rights for Krispy Kreme in the MENA region and introduced the famous hot original glazed doughnut and variety of other indulging, assorted flavours.

Know More
  • 0 restaurants
  • 0 markets
Pizza Hut

Pizza Hut

Americana’s first Pizza Hut restaurant opened in 1979 in the UAE, and since then it has steadily expanded into various regions including Egypt, Jordan, Bahrain, Saudi Arabia, Iraq, and Oman…

Know More
  • 0 restaurants
  • 0 markets
KFC

KFC

Among one of the first international chains that entered into the MENA QSR industry in 1973, Americana’s KFC restaurants are associated with its vibrant, contemporary restaurant designs and signature menu items.

Know More
  • 0 restaurants
  • 0 markets
Hardee's

Hardee's

We have a long standing relationship with Hardee’s brand and its parent company CKE Restaurants Holdings, Inc. (“CKE”) spanning forty years…

Know More
  • 0 restaurants
  • 0 markets
TGI Fridays

TGI Fridays

Americana Restaurants is TGI Fridays’ exclusive franchise partner in 6 markets, bringing that “In Here, It’s Always Friday™” feeling to families and friends together every day of the week…

Know More
  • 0 restaurants
  • 0 markets
Wimpy

Wimpy

An approachable and quirky experience for the youth (and the young-at-heart), the Americana Restaurants-owned Wimpy brand in its countries of operation has been revived as a trendy burger chain.

Know More
  • 0 restaurants
  • 0 markets
Peet's Coffee

Peet's Coffee

Americana Restaurants is the exclusive franchise partner for Peet’s Coffee in the GCC, set to provide a premium coffee experience to coffee lovers and tap into the region’s booming coffee market. Peet’s is one of the leading coffee brands in the U.S., responsible for introducing premium coffee to North America in 1966, with more than 370 coffee bar locations across the U.S. and China.

Know More
  • 0 restaurants
  • 0 markets

OUR GEOGRAPHIC FOOTPRINT

The leading restaurant group across the MENA region and Kazakhstan

Our ever-expanding footprint of restaurants covers 12 countries stretching from Kazakhstan in the east to Morocco in the west. With unmatched local knowledge and capabilities, we are the dominant players in our core markets with plenty of headroom to grow.

Our Core Values

A culture of performance and achievement

Our values are what stitches us together as a team and are at the core of our strong corporate culture. Embodied in our DNA, they guide the decisions we make each day, individually and collectively. Our values foster an environment where leaders of tomorrow are created to fulfil our vision of becoming the most trusted and fastest growing food operator in the world.

Customer Obsession

Customer Obsession

We exceed customer expectations everyday by providing quality products & exceptional service.

Honesty & Integrity

Honesty & Integrity

We always do the right thing, even if no one is watching. We are honest, transparent and inspire trust.

Ownership

Ownership

We think and act like owners. We monitor our business closely, make difficult decisions, and treat every dollar as if it is our own.

Innovation & Agility

Innovation & Agility

We embrace innovation and change. We operate with a sense of urgency and swiftly adapt to market and customer changes, to remain relevant.

Collaboration

Collaboration

We leverage our collective genius. We achieve our best results through teamwork and shared goals.

Excellence

Excellence

We have an unwavering commitment to quality. We strive for excellence in everything that we say and do and aim to exceed expectations.

OUR STRENGTHS

Market Leader in MENA and Kazakhstan

Powerful Digital Platform

Payback Driven Financial Model

World Class Management

Customer Centric Operations

Passion for Innovation

Leading our Industry & Markets

Americana Restaurants is on a rapid growth and diversification journey to build on our established leadership position by creating sustainable value for our stakeholders and delighting our customers with great food and exceptional experiences.

Americana Restaurants Launches the Original Craft Coffee, Peet’s Coffee, at Dubai Mall

Americana Restaurants Launches the Original Craft Coffee, Peet’s Coffee, at Dubai Mall

Americana Restaurants, the leading F&B platform and one of the largest multi-brand restaurant operators in the Middle East & North Africa region, has announced the opening of the first location in the Middle East for coffee pioneer Peet’s Coffee in the Fashion Avenue in Dubai Mall.

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January 17, 2023

Wimpy is back, and this time there is a robot in the kitchen

Wimpy is back, and this time there is a robot in the kitchen

Americana Restaurants, the largest out-of-home dining and quick service restaurant operator in the Middle East, North Africa and Kazakhstan, has re-launched beloved burger brand, Wimpy, in the UAE. Wimpy’s inaugural location at the Dubai Mall food court will showcase a first-of-its-kind robot, Flippy 2, cooking in the kitchen.

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December 15, 2022

Americana Restaurants expands KRISPY KREME® franchise to Jordan

Americana Restaurants expands KRISPY KREME® franchise to Jordan

Americana Restaurants, the leading restaurant platform in the Middle East, North Africa and Kazakhstan, has announced the expansion of its Krispy Kreme franchise to Jordan.

Read More

November 2, 2022

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Head Office

Americana, 17 floor, Tower A,
Al Rayyan Complex, Al Nahda, Sharjah

Tel: +971-65092222

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